Hiveday privacy policy

Last updated 19 October 2026

1. Who we are

Hiveday is made by Mirentha Ltd, a company registered in England and Wales (company number 17207914), with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. For anything about privacy, email [email protected].

2. The short version

• Hiveday has no account or server, and Mirentha receives none of your records.
• What you record is kept in the app's own storage on your iPhone and, when you're signed in to iCloud with iCloud on for Hiveday, synced through your own private iCloud database. Apple stores it under your Apple Account; Mirentha can't read it.
• Otherwise it leaves your iPhone only as the files you choose to export or share, and inside your iPhone's own backup (iCloud Backup or a computer) or a transfer to a new iPhone.
• Hiveday doesn't use your location, camera, microphone or contacts, and it doesn't track you.
• Hiveday Plus is bought through the App Store, and Apple handles the payment.

3. What the app handles

Your hive records

Apiaries, hives, inspections, varroa counts, queen changes, medicine batches, the times you gave a medicine and the times you disposed of one, with any notes you add. They are kept in a database inside the app on your iPhone, for you to read, export and back up, and synced through your iCloud when iCloud is on (see iCloud sync, below). Mirentha can't see them. They stay until you delete them; deleting the app doesn't delete the iCloud copy (section 6).

UK and EU rules ask beekeepers to keep medicine records for at least five years. You can delete one in the first seven days after you enter it, to put a mistake right. After that, Hiveday won't delete it until five years after its latest date, then lets you delete it with a confirmation; restoring a backup file that doesn't hold it replaces it, after a warning. You can edit a medicine record at any time. When you delete an archived hive, its inspections, varroa counts, queen changes and photos are deleted, and medicine records keep the hive's name as it was written.

iCloud sync

When you're signed in to iCloud with iCloud on for Hiveday, your records and photos sync through your own private iCloud database, so they're on every iPhone signed in to your Apple Account. It's free, and there's nothing to set up in the app. Apple stores the data under your Apple Account and describes how it handles it in its privacy policy; Mirentha can't read it. Your name and address, your reminder settings and the safety copies don't sync. Hiveday's Settings shows whether iCloud is on, under Your data. If your iCloud storage is full, new changes stay on the iPhone until there's room. To tell your other devices about a change, iCloud uses Apple's push service: these pushes are silent, and nothing is shown.

You can turn iCloud off for Hiveday in the iPhone's Settings › [your name] › iCloud. By Apple's design, doing so, or signing out of iCloud, removes the synced records from that iPhone, and Apple keeps them in your iCloud.

Your name and address

If you add them (in Settings, under Your details, or when you first export the medicines record), they are kept in the app's settings on your iPhone. They are printed at the top of the medicines record PDF, with your name at the foot of each page, and they are included in any backup file you export. They are also in the safety copies and the copies kept before a restore (below), but not in the CSV files. They aren't synced through iCloud: each iPhone keeps its own. Hiveday doesn't use them for anything else.

Supplier and vet details

A medicine record can hold the supplier's name and address and the name of a prescribing vet, because the veterinary medicines record asks for them. They are kept with the record on your iPhone, sync with it through your iCloud when iCloud is on, and appear in its exports.

Photos (Hiveday Plus)

You add photos to an inspection with Apple's photo picker, which runs outside Hiveday: the app receives only the pictures you choose, and it doesn't ask for access to your photo library. Each picture is copied into Hiveday's database as a new, smaller JPEG, at most 2,048 pixels on its longest side. The original file and its metadata, including any location, are not kept. Photos sync through your iCloud with their inspection when iCloud is on, and are deleted with their inspection or hive. They are not included in Hiveday's backup files or safety copies. If restoring a backup file takes a photo off its inspection, Hiveday keeps the photo for at least 30 days, so that Restore previous data can bring it back.

An inspection you haven't saved yet

If you leave Hiveday part-way through a new inspection (to take a photo with the Camera app, say), it keeps a draft in its storage so nothing is lost. The draft is removed when you save it, discard it or cancel, and at the first launch after 24 hours. Photos you've picked but not yet saved sit in a temporary folder that is emptied when you save or cancel. When the app starts, the folder is kept only for an unsaved inspection less than 24 hours old.

Reminders

Reminders are off until you turn them on, and iOS then asks whether Hiveday may show notifications. They are scheduled on your iPhone, at the time you choose, for the day a hive is due and a treatment's planned removal date; nothing is sent to a server. A reminder shows the hive or medicine and the apiary or hives it concerns, so it may be visible on your Lock Screen. Each iPhone schedules its own reminders, with its own switch and time, and updates them when changes arrive from your other devices. Turn reminders off in Hiveday's Settings, or turn off notifications in the iPhone's Settings › Notifications › Hiveday.

Settings the app keeps

Hiveday keeps a few settings in its own storage: whether reminders are on and at what time, iOS's last answer about notifications, whether you've finished the welcome screen, when you last made a backup file, a fingerprint of the last safety copy (so an unchanged one isn't saved again), and what it last heard from Apple about Hiveday Plus (whether it was active, monthly or annual, and whether you have subscribed before), so it doesn't show locked features while it waits for Apple to answer. For Apple's rating prompt it also keeps how many new inspections you have saved and the version of the app that last asked Apple to show the prompt, so that Hiveday asks no more than once a version and never before your third inspection. None of these leave your iPhone, except inside your iPhone's own backup.

Files you export

The medicines record (PDF and CSV), the inspections CSV and a backup file (JSON) are made only when you tap Share or Export, and they go wherever you send them with the iPhone's share sheet: Mail, Messages, Files, AirDrop or a printer, for example. Once sent, they are outside Hiveday and outside Mirentha's reach, and the service you choose handles them under its own terms. Backup files are not encrypted and hold your records, your name and address, and supplier and vet details, so keep them somewhere you trust. The copy Hiveday makes for the share sheet is removed the next time the app starts.

Restore from file reads a backup file you pick in Files and replaces your records with it. With iCloud on, it replaces them on every device signed in to your iCloud.

Copies kept before a restore

Before restoring a backup file replaces what's on your iPhone, Hiveday saves your current records so you can bring them back (Settings, Restore previous data). It keeps the three most recent of these copies in its own storage. Each copy includes your name and address, and the photos of the records it holds stay in Hiveday's storage while a copy refers to them. The copies can hold records you later deleted, and they are removed when you delete the app.

Safety copies

Each time you leave Hiveday after a change, it saves a copy of your records on the iPhone and keeps the 10 newest, so they can be brought back if they go missing, for example after signing out of iCloud (Settings, Safety copies). A copy holds your records and your name and address, but not photos. Safety copies aren't synced. They are included in your iPhone's own backup like the rest of Hiveday's storage, can hold records you later deleted, and are deleted when you delete the app.

Your iPhone's own backups

Like any app's data, Hiveday's storage is included in your iPhone's backup if you use iCloud Backup or back up to a computer. That backup is made by Apple under your Apple Account, or on your own computer, not by Hiveday, and Mirentha has no access to it. Apple describes how it handles iCloud data in its privacy policy.

4. Apple and other services

Hiveday contains no third-party code: no analytics, advertising, crash-reporting or tracking kits, and no sign-in.

• The App Store. Hiveday is distributed by Apple, and Hiveday Plus is sold through the App Store (see section 5).
• Crash reports and usage figures. If you have chosen to share analytics with app developers (Settings › Privacy & Security › Analytics & Improvements), Apple may give Mirentha crash reports and usage figures for Hiveday. Apple describes what it shares in its own privacy policy. You can turn this off at any time in the same place.
• iCloud. Records and photos sync through Apple's CloudKit, in your private iCloud database, with silent pushes through Apple's push service to tell your devices about a change. Apple describes how it handles iCloud data in its privacy policy.
• Ratings. After your third new inspection, Hiveday may ask Apple to show its rating prompt, no more than once a version. Apple decides whether it appears, and any rating you give goes to Apple, not to Hiveday.
• Links. The app's Terms of Use, Privacy Policy and Support links (and Contact support, on the screen shown if Hiveday can't open your records) open this website in Safari, and the notice about notifiable pests links to the National Bee Unit's website. Those sites have their own privacy policies; this one's is at mirentha.com/privacy.html.

Mirentha doesn't share or sell anything Hiveday holds, and Hiveday shares your data with no third party. Apple handles it only as your own iCloud storage and push service, when iCloud is on, under Apple's privacy policy.

5. Purchases

Hiveday Plus is an auto-renewable subscription bought through the App Store. Apple takes the payment; Mirentha never sees your card or your Apple Account details. The app asks Apple whether a subscription is active and keeps only the answer. Mirentha receives the sales reports Apple provides to developers.

6. Keeping and deleting your data

Hiveday keeps your records until you delete them. You can delete an inspection or a varroa count from its screen, and remove a photo by editing its inspection; archive a hive and then delete it by typing its name; and delete an apiary once it has no hives. Medicine records follow the five-year rule in section 3. How long the crash reports and usage figures Apple may pass on are kept is in section 7.

There is no single button to delete everything. To delete it all, delete Hiveday from each of your devices, which removes its storage, including drafts, safety copies and the copies kept before a restore; then delete Hiveday's data from iCloud in the iPhone's Settings › [your name] › iCloud › Storage (or Manage Account Storage) › Hiveday › Delete Data from iCloud. Until you do, the iCloud copy stays, and it comes back if you install Hiveday again. Copies in your iPhone or iCloud backups, and files you've exported, are yours to delete separately. Export a backup first if you want your records back later.

Changing permissions. Hiveday asks for one permission, notifications, and only when you turn reminders on. You can withdraw it at any time in the iPhone's Settings › Notifications › Hiveday. Photos come through Apple's picker and need no permission. iCloud isn't a permission Hiveday asks for: you turn it off for Hiveday in the iPhone's Settings. By Apple's design, the synced records then leave that iPhone, and Apple keeps them in your iCloud.

7. Your rights

Under UK data protection law you have the right to access, correct and erase personal data an organisation holds about you, to restrict or object to how it is used, and to receive it in a portable form. Your records are on your devices and in your own iCloud, under your control, and you can correct, export (as CSV files or a backup) or delete them there; Mirentha never receives them, so there is no lawful basis to set out for them.

The one thing Mirentha may receive is what Apple passes on if you share analytics with app developers (section 4). We use those crash reports and usage figures only to find and fix faults in Hiveday, on the basis of our legitimate interest in keeping the app working, and you can stop them at any time in the iPhone's settings. They stay in Apple's tools for developers, which keep them for as long as Apple's own policy says. If we save a crash report to work on a fault, we delete our copy once the fault is fixed, and you can ask us about them, or ask us to delete any copy we hold, at [email protected].

If you email us, we handle your message as the mirentha.com privacy policy describes. If you're unhappy with how we've handled personal data, please tell us first at [email protected]. You also have the right to complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint.

8. Children

Hiveday is a record-keeping app for beekeepers and is not directed at children. It sends no information to Mirentha about anyone who uses it, children included.

9. Changes to this policy

If a new version of Hiveday handles information differently, we will update this policy when that version is released and change the date at the top of this page.

10. Contact